PROSER REBRAND

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CASE

Proser is a construction company that has been in the market for quite a while, and their brand was a witness of the aging process, it was time to do something about it. Besides the age factor, Proser grew incorporating different areas, so saying that they were only a construction company was short for what they really are today.

SOLUTION

Our client asked us not to do an absolutely radical change, so we obliged (a little) in leaving a very similar font and still using blue as the main color of the company. The logo is inspired in the foundation of any construction putting on the table Grupo Constructor (Construction Group) as the new corporate tagline.

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