The IYEM (Yucatecan Startup Institute) wanted to create a brand that would become a quality seal for the local premium artisans.
We created a brand inspired completely in the mayan culture. Ku´man was created by bringing together the word K´uh (god in maya) and manos (hands in Spanish). That´s how the Ku´manes were born, these gifted artists that have learned through generations of wisdom work with divine hands. A Ku´man is not an artisan, he´s a creator.
“We are right here right now, creating like our ancestors”