KU´MAN

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CASE

The IYEM (Yucatecan Startup Institute) wanted to create a brand that would become a quality seal for the local premium artisans.


Solution

We created a brand inspired completely in the mayan culture. Ku´man was created by bringing together the word K´uh (god in maya) and  manos (hands in Spanish). That´s how the Ku´manes were born, these gifted artists that have learned through generations of wisdom work with divine hands. A Ku´man is not an artisan, he´s a creator.

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“We are right here right now, creating like our ancestors”

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Evaristo Desain