BELACHELA

Bela Chela - 01 Logo.jpg

CASE

Hermana República (the creators of Cerveza Patito) gave us a call because they wanted to open a Gastro Pub in downtown Mérida. The Hermana República franchise has grown pretty well in Mérida and Tulum, but they wanted something a little more relaxed, where you can basically have a great beer and why not? great food not so pricey in the best place to be in downtown Mérida: Santa Lucía.

Solution

Belachela is the union of the words Bela (beautiful in italian) and Chela (slang for beer in Mexico). Inspired in an Art Deco style, a very strong influence in Mérida in the XIX century, with the slogan “La vida es chela” (life is beer) we present Belachela.

Bela Chela - 02 Sello.jpg
Bela Chela - 03 Frase.jpg
Bela Chela - 08 Portavasos.jpg
LA VIDA ES CHELA
Bela Chela - 10 Playeras.jpg
Bela Chela - Pared y Paneles Mockup.jpg
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